Fantasia Express was a 12-month research and development project awarded by InnovateUk to Meyouandus and in collaboration with LNER.
To demonstrate the application of location-based augmented reality within and outside a moving train carriage through the development of a world-class immersive experience for train passengers. It used innovative storytelling to connect passengers to the locations they traveled through in entertaining and engaging ways.
It culminated in a public trial for two weeks on the East coast mainline between London and Newcastle in February 2019. The results showed a great potential to enhance train travel and importantly create a more shared experience for families and groups.
Actually, that is a lie, the fantasia Express is an alien spaceship sent to earth to capture relics of our imagination. A cross between “Predator” and “The Hitch-hikers Guide to the Galaxy”.
collaborators: Corporation Pop, Immersivestorylab, LNER